A gift-giving company called Yiftee has launched services in Half Moon Bay.

It works like this: People who want to give gifts can browse goods on the company’s website to find something that will strike a recipient’s fancy. All gifts, which include chocolates, pedicures, clay soup pots and more, cost $20 or less. The person giving the gift pays by PayPal or credit card, and sends a personalized message with a gift code by text or email to the recipient. The recipient can then bring it into a shop to pick up the gift in person at his or her convenience.

Six local businesses have jumped on the Yiftee bandwagon so far. The Half Moon Bay Wine and Cheese Company, Cunha’s Country Grocery, Savvy Skirts, Toque Blanche, Alena Jean, and Nails by Christine Smith have signed up to offer gifts through Yiftee’s new platform.

Until recently, however, the idea was virtually unheard of on the Coastside.

Eliza Gray got her first taste of Yiftee last spring when her daughter, Christina, who lives in California, gave her a six-inch pot of tulips.

Gray had just moved to Half Moon Bay from New Hampshire months earlier, and they made a cheery addition to her new home. Although there were tulips to greet her in Portola Valley, her daughter wasn’t.

Intrigued, Gray wanted to give her own Yiftee. She paid online and ordered lunch for Christina’s boyfriend to pick up.

“I loved the concept … It’s an amazing way to give and receive gifts spur of the moment, or thought out,” said Gray.

Gray was hooked, but giving a Yiftee was out of the way for her. At the time, she had to go over the hill to Portola Valley to pick up the Yiftees she received, and couldn’t give them to her local friends.

Three months ago, she took matters into her own hands and landed a job doing merchant engagement for Yiftee, encouraging Half Moon Bay businesses to participate.

Visit yiftee.com to learn more.

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