Rocky Perry, an assistant football coach at Half Moon Bay High School, died on Saturday, more than a week after suffering an apparent heart attack before the start of the season's first game.

Perry was involved with youth sports on the Coastside for many years. He coached local Pop Warner football and Little League teams, as well as high school athletes. He collapsed in the parking lot before the Cougars' Sept. 5 game in Monterey and was rushed to the hospital.

Monterey coaches made heroic efforts to keep Perry alive until paramedics arrived and the local sporting community has been following Perry's condition closely.

On Friday night, Rocky's son, Zack Perry, addressed the football team following the game with Santa Clara. Zack Perry told the students how much they meant to his father. Many of the players were moved to tears. The team has put "RP" stickers on helmets as a salute to the coach.

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