The Coastside News Group Inc., owner of the Half Moon Bay Review and its affiliated products, has named Barbara Anderson as the permanent publisher of the news organization. Anderson has served as interim publisher since the first of the year.
Anderson, a Coastside native, has worked at the Review since March 2007. She began as the newspaper’s classifieds manager before becoming business manager in November 2010. As business manager, Anderson has been responsible for all accounting functions, financial reporting, human resources, collections, circulation and advertising support. She has supervised the Review’s front desk and advertising support personnel and was crucial to the behind-the-scenes work that brought the Review under local ownership earlier this summer.
“We are thrilled to promote Barb to the publisher of the Review,” said Lenny Mendonca, managing partner of the new local ownership group. “Long a fixture on the coast community, Barb is also a strong business leader who shares our vision of a thriving local newspaper.”
Before coming to the Review, Anderson worked for many years as a branch manager for the personnel industry and was in recruiting and human resources.
Anderson is a well-known Coastsider. She lives in El Granada with her husband, Dave, and adult children, Phillip and Chandra. She has been active in Coastside youth sports, most recently coaching girls softball. Anderson is a member of the Half Moon Bay High School Sports Hall of Fame. She played softball, volleyball and basketball as a Cougar.
Anderson said her top priority in her new position will be getting out of the office to meet advertisers and readers in order to better understand their needs. The new publisher said she will be looking at new subscription models and creating more value for digital customers and readers, among other priorities.
Anderson’s promotion comes at a particularly exciting time for the newspaper and its staff. The transition to local ownership was complete on June 1. The sale resulted in significant interest in the wider journalism community, with stories about the transition appearing in the San Francisco Chronicle, on KQED radio and on the Poynter Institute for Media Studies website, among other places.
“I am honored to be chosen as the publisher for the Review,” she said. “Seeing the paper through the recent transition has been a lot of hard work, but it has also given me a strong sense of accomplishment and pride.
“I’m especially excited about working with the new ownership,” she said. “Coastside News Group consists of local people who truly care about our community and helping our newspaper thrive into the future. I welcome any feedback, and my door will always be open.”