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Half Moon Bay Brewing Co. lets customers choose winners

Sip a pint while polling for the presidential election

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Posted: Thursday, June 28, 2012 10:15 am

Political action committees are more palatable when they’re bottled up as SuperPACKs at Half Moon Bay Brewing Company. Show support for your presidential candidate of choice by taking a swig of blue-labeled Obama Ale or red-labeled Romney Ale through the November election.

“Instead of costing $10 million and being full of hot air, the Half Moon Bay Brewing Company Alection SuperPACK is affordable, cold and delicious,” said co-founder and owner Lenny Mendonca in a press release. “We welcome any and all contributions and encourage everyone to vote early and often.”

Voters and drinkers will have the opportunity to fill out an unofficial ballot in addition to enjoying their Alection ales and food off the menu in the restaurant. Results will be posted on-line at www.hmbbrewingco.com on Election Day to see how the company’s votes stacked up against those of the nation.

The brewery’s tongue-in-cheek Alection brews continue the proud tradition that started with the contentious 2008 election when President Barack Obama and Sen. John McCain battled it out for presidency.

Special edition Obama Ale won, outselling McCain Ale four to one. Some Obama Ales went out to various Obama campaign sites and election parties. No one knows if they made it to the table of the president himself.

Maybe this time around the newly elected president will celebrate with a cold one with his smiling mug printed on the bottle. Of course, Romney doesn’t drink.

Some tasters (and voters) swear one tastes better than the other, but the opposing hoppy and nutty English-style brews are both actually Pillar Point Ale.

“Brewing beer is like making a cake,” said director of sales Mary Oldham, noting no two batches are exactly the same. It’s also possible that political persuasion biases the taste buds.

This year’s election tension doesn’t seem so fiery, Oldham said, but things just might heat up as November draws near. She suspects that sales trends will reflect presidential polls and voting results.

“We’re definitely a supply and demand type of business,” Oldham said. What the ale voters want, they shall receive. Now, if only the actual election were so simple.

Twenty-two ounce bottles are available for $4.50 each, and SuperPACKs, which include four Alection or other Mavericks beers, are $18.

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