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Mavericks founder waves goodbye to contest

Clark says he was 'ousted' as contest director

By Greg Thomas [ greg@hmbreview.com ]
Published/Last Modified on Wednesday, Jul 01, 2009 - 03:15:50 pm PDT

Details surrounding the removal of El Granada surf pioneer Jeff Clark from his position as director of the Mavericks Surf Contest were murky when Mavericks Surf Ventures made the announcement in mid-June. Friday morning, Clark made an announcement of his own, claiming he was “ousted” from the position.

“I didn’t agree (to stepping down) – not at all … It wasn’t amicable,” Clark said Friday.

He cites “strong differences of opinion” with Mavericks Surf Ventures CEO Keir Beadling regarding the “direction, image and priorities of the company and the contest” as the cause of his leave. Beadling declined to elaborate on Clark’s departure at the time of the company’s announcement, saying contest organizers would be “democratizing the contest direction process.”

Clark, a 35-year veteran of Mavericks, played a critical role in the surf contest from its inception 10 years ago. As contest director, his duty was to monitor swell patterns and lend input in calling the contest 24 hours before the waves arrived at the surf spot. Beadling said the position is being revamped for the 2009-2010 season. He alluded to a scenario in which contest organizers consider the opinions of contestants in calling the contest.

In light of Clark’s claims, Beadling sent an e-mail to the Review Friday, stating “the fact is, Mavericks has been around for tens of thousands of years, and will be around for tens of thousands more. Jeff’s accomplishments are written in the history books, as are the accomplishments of all the other brave riders who have surfed the treacherous waters of Mavericks.”

He added, “(The) organizers of the contest and I, as the CEO, remain steadfastly committed to our core values of authenticity, courage, respect and integrity.”

Last season, there was no contest. The best waves broke before the contest window opened. Last month, Mavericks Surf Ventures said it would open the window in November this year and Beadling said he could virtually guarantee an annual contest going forward.

Clark said he has felt pressure during past seasons to call the contest against his better judgment. With respect to that responsibility, Clark says the vision of Mavericks Surf Ventures and his own conception of the contest “are very different.”

“I hold true to the surfers and the spot … I don’t want to compromise the contest for money, that’s all,” he said.

 

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